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10 Best Face Tan Serums
2026 in the US

Handpicked from luxury brands
#1
Editor's choice
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6,010 verified reviewsBeauty by EarthSelf Tanning Drops - USA Made with Natural & Organic Ingredients, Medium Face Tanning Drops to Add to Lotion, Moisturizing Bronzing Tanner for Face & Body, Toxin Free Tanner for Fake Tan
3 colors available
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Key Features

  • 1.

    Customizable Color: Adjust drops for desired skin tone match.

#2
Customer favorite
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7,378 verified reviewsTAN-LUXETan-Luxe The Face, Illuminating Self Tan Drops, Custom Face Tanner for a Natural Looking Glow, Skincare Benefits, Mix with Moisturizer or Serum, Cruelty-Free, 1.01 fl. oz
2 colors available
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Key Features

  • 1.

    Cruelty- and toxin-free: Safe and ethical formulation for peace of mind.

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#3
Signature pick
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9,004 verified reviewsSt.TropezSt.Tropez Self Tan Purity Bronzing Water Face Mist, Natural Sunkissed Glow with Hyaluronic Acid & Antioxidants, Vegan, Natural & Cruelty-Free Face Care, 2.7 Fl Oz
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Key Features

  • 1.

    Clear & Lightweight: Provides a refreshing and non-greasy application experience with no need to rinse.

#4
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7,378 verified reviewsTAN-LUXETan-Luxe The Face Illuminating Self-Tan Drops, Customizable Face Tanning Serum, Natural Glow, Mix With Skincare, Vegan, Cruelty-Free, Streak-Free, 0.33 fl. oz/10 ml Bottle (Medium/Dark)
2 colors available
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Key Features

  • 1.

    Customizable Tanning: Transforms your regular moisturizer, serum, or face oil into a custom self tanner.

#5
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1,100 verified reviewsSt.TropezSt.Tropez Luxe Tan Tonic Glow Drops, 5-in-1 Face Self Tanning Drops, Niacinamide, Hyaluronic Acid, Vitamin C & E, Vegan, Natural & Cruelty Free, 1 Fl Oz
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Key Features

  • 1.

    Customizable Self Tanner: Supercharged tanning drops for a customizable sunkissed face tan.

More great picks just for you

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565 verified reviewsTAN-LUXETan-Luxe Super Glow, Hyaluronic Self Tan Serum, Gradual Face Tanner for Hydrated, Radiant Skin, Daily Use Glow Drops, Cruelty-Free, 1.01 fl. oz
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Key Features

  • 1.

    Hyaluronic Superfood Self-Tan Serum: Combines hyaluronic acid and superfoods for a sun-kissed glow.

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446 verified reviewsClarinsClarins Self Tanning Face Booster | Self Tanning Drops For Face To Mix With Moisturizer | Natural, Long-Lasting, Streak-No, Buildable Tan | Hydrates | Non-Staining | 99% Natural Ingredients | 0.5 Oz
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Key Features

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    Natural Ingredients: Formulated with 99% natural origin ingredients.

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53 verified reviewsST. MORIZSt Moriz Advanced Face Tanner Serum - Miracle Glow Hydrating Self Tan Face Serum with Q10 & Hyaluronic Acid - Natural Sunless Radiant Glow & Gradual Face Self Tanner (1.01 fl oz)
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Key Features

  • 1.

    Skincare Benefits: Combines serum benefits with tanning for ultimate skin radiance.

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986 verified reviewsBondi SandsBondi Sands Self Tan Drops - Dark 1.01 FL OZ
2 colors available
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Key Features

  • 1.

    Customizable Glow: Mix with moisturizer or body lotion for a personalized tan.

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10,816 verified reviewsIsle of ParadiseIsle of Paradise Self Tanning Face & Body Drops- Medium, Self Tanner Drops for a Natural Bronze, Long-lasting Tan, Cruelty Free, Fragrance Free & Dermatologist-Approved, 1.01 fl. oz
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Key Features

  • 1.

    Customizable Glow: Mix with your moisturizer to achieve a glow that ranges from radiant to bronze, depending on the number of drops used.